Running a small business requires wearing so many hats that sometimes it can be difficult to determine which one to put on when. From pressing day-to-day tasks right through to the top-level management of your business, finding time for self-promotion can quickly fall down the priority list – leaving many business owners to wonder whether it’s worth it.
As a specialist marketing consultant, this is something I find myself facing a lot. But the fact is that if you try to conduct your marketing activity on an ad-hoc basis, then alongside client work, it will always slip down the priority list.
