07966 396 306
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Digital Marketing Consultant Manchester

Opportunities in a digital world

Whether you like it or not, customers expect brands to have a presence on the internet. It’s certainly the first place that a potential customer will look if they want to find out more or to get in touch. So, if your business doesn’t have an online presence or strategy, then you’re missing out a massive opportunity.

The fastest growing businesses are the ones that develop a digital marketing strategy but choosing the right digital channels is just half of the process. The rest is about doing it correctly!

Whilst traditional marketing strategies, such as direct mail and media advertising, are still much-utilised channels of communication, the incorporation of online media into everyday life has unlocked an abundance of potential marketing channels that you should certainly consider including in your digital strategy.

As your digital marketing consultant, I can help you tap into this huge range of digital marketing possibilities. Having worked as a digital consultant in Manchester for the past 20 years, I’m ideally placed to advise businesses of all sizes about the most appropriate digital marketing approaches.

Focus on the needs of your customers

The key to any successful digital marketing strategy is to know your target audience. As a digital consultant based in Manchester, I’m perfectly located to help your business to develop a strong and successful digital strategy.

Digital Strategy

Having a digital marketing strategy in place is essential if you want to take advantage of the ever-expanding opportunities that are available. However, many companies don’t have a digital marketing strategy that assimilates both their online and offline strategies.

Every time that a potential customer visits your website, follows you on social media, carries out a search on Google or reads a blog post, this is the perfect opportunity for your business to stand out from the crowd, communicate its distinctive competitive advantage and make a meaningful connection.

The key to successful digital marketing is a solid content marketing strategy, and the key to a solid content strategy is to focus on making the very best impression at each touchpoint that your customers will experience. A considered digital marketing strategy will help you to make the right decisions so that you can make your brand an online success.

Selecting the right digital strategy is extremely important and often using a combination of strategies, including PPC advertising, SEO, social media networking, email marketing and online blogging, can be the key to ensuring that your business lives up to its potential. The strategy should also involve an audit to check that all your capabilities are in place so that your organisation can successfully manage its digital touchpoints.

For specialist digital marketing and coaching consultancy, and your business is located in the following Greater Manchester areas: Bury, Bolton, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan. Please call: +44 (0)7966 396 306 or email: simon@marketingconsultantmanchester.co.uk

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