Pay Per Click (PPC) is the terminology used for companies who have paid to appear at the top of the search engine result pages (SERP) for relevant key words and phrases.
Although many search engine users still prefer to click on the organic or natural listings, some people do click on the paid listings or adverts. Despite the green marketing with the clearly placed ‘AD’ next to them, many users are not aware that the top few places in the search engine results page are advertisements.
PPC has become increasingly popular in recent years as it’s proving more and more difficult to get results with organic SEO. One of the main advantages of PPC over organic SEO is the speed that you can get results. Rather than waiting for your SEO strategy to get you the results that you need, you can pay to be placed at the top of Google’s first page.
Google Adwords currently accounts for around 60% of all paid advertising in the UK and is the most successful PPC advertising platform that there is. Google Adwords accounts for close to 70% of Google’s advertising revenue and approximately 30% of income is now generated on the Google Display Network.
For competitive key words, the cost of PPC advertising can be expensive, so it’s imperative that you’re maximising your Google score to ensure that you’re getting the most value from your PPC campaign. When developing a Google Adwords campaign, strategy and tactics are vital to ensure that you get a good return on investment (ROI). If a PPC campaign is run correctly, you’ll get a huge amount of high-quality traffic immediately to your website.
As a skilled PPC consultant, I can work with you to plan your key phrase strategy, create the PPC ads, improve your quality score, cost per click (CPC) and trace all conversions in Google Analytics. You’ll then be able to improve your return on investment across Google Adwords, Google Display Network and Bing Ads.
So, if you are looking for a specialist Pay-Per-Click PPC consultant to manage your Google Adwords campaign more effectively, and your business is located in the following Greater Manchester areas: Bury, Bolton, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan. Please call: +44 (0)7966 396 306 or email: firstname.lastname@example.org