One of the things that all successful businesses have in common is a well-planned marketing strategy with exact objectives. As a strategic marketing coach and consultant based in Manchester, I’m ideally placed to provide a wide range of strategic marketing services to businesses across the north west.
Market researchMarketing research provides a clear insight into how your business and its products or services are perceived by your prospects, customers and competitors. By developing a comprehensive marketing strategy, you’ll be able to understand your current situation and where you would like your business to be by a certain date.
By carrying out bespoke research and competitor analysis, I can assist you in understanding the requirements of your customers and your target market. Equipped with this information, we can then create a marketing plan, which will take your business where you want it to go.
Marketing strategyHaving gained a clear understanding of where you want your business to be, a marketing plan is required to strategically meet those objectives. Without a clear strategy in place, there’s no way that you’ll be able to work out if your business is where you need it to be.
As your marketing consultant, we will work together to establish the marketing strategy that you need to get your business where you want it to be. Perhaps most importantly, I can work with you to recognise the best ways to understand the impact of your marketing tactics on your bottom line; ensuring that your marketing strategy evolves as your business does, pushing you towards constant success!
Marketing messageOne of the most crucial aspects of any marketing campaign is the creation of a clear and concise message that will enable you to connect with your customers. In my capacity as your marketing coach, we will work together to establish your distinctive competitive advantage (DCA) and understand your positioning proposition. The result being that your customers will want to work with you and not your competitors!
Marketing promotionsTactics are essentially the details of your marketing strategy and understanding the tactical options for marketing your business is imperative. As your marketing consultant, I can help you to understand your products or services, their price, how they will be distributed and what marketing communications channels will be the most effective to achieve your aims. Will advertising, public relations or digital marketing be the best tactics to use, or would it be a combination of all of them?
Marketing evaluationEvaluation is a crucial stage of your marketing strategy. You need to examine your goals at the start of the process, throughout the journey, all the way to where you are today. To keep moving forward, it’s often necessary to look back!
As an experienced strategic marketing consultant, I can offer specialist advice about the kind of key performance indicators (KPIs) that should be using to measure the success of your strategic marketing efforts. By using and understanding these results, we can modify your strategy to ensure that it continues to be successful and provide a return on investment (ROI).
If your business could benefit from specialist strategic marketing and coaching consultancy, and your business is located in the following Greater Manchester areas: Bury, Bolton, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan. Please call: +44 (0)7966 396 306 or email: simon@marketingconsultantmanchester.co.uk
