Mobile App Development Consultant Manchester

In 2017, the revenue generated from mobile apps is expected to be worth over $70 billion, with the number of worldwide users using mobile devices overtaking the number of desktop users back in 2014.

Developing a mobile app alongside a responsive website will improve user experience and, therefore, sales. With 90% of the time that users spend on a mobile device being devoted to apps, it’s hardly surprising that the majority of companies in 2017 are investing in the development of their own mobile apps.

As a digital marketing consultant based in Manchester, I can work with your business to develop mobile apps for both smartphone and tablet devices on Apple & Android.

Mobile apps will encourage engagement with your business

The first thing to consider when developing a mobile app is its purpose. Once the purpose has been defined, I will use a framework to develop a mobile prototype. The front-end process accounts for interface design, synchronisation & caching of app data whilst the back-end will be designed to store users, manage the user experience and integrate data.

Mobile apps allow users to become aware of your business, and perhaps most importantly, to engage with your brand.

Mobile apps can assist your business in the following ways:

• By informing users about your products and services
• By providing a different method of communication for users to interact and engage with your business
• By sending out push notifications to promote your business
• By creating trust and allowing users to communicate with you

Adding value

Developing a mobile app can really add value for your users. One potential way of doing this is via a rewards programme, where users can receive offers and discounts as a reward for using and interacting with your app.

Once your mobile app has been developed, I can help you to promote it in the following ways:

• Making good use of app store optimisation. App stores are much better at making their stores easy to get around and to be found for specific key phrases
• Running a pay per click (PPC) advertising campaign across Google and social media channels
• Developing a promotional video that tells your story and showcases the benefits and features of your app
• Promoting your app offline using public relations strategies and advertising campaigns to steer users to the app store where they can download your app