Brand Development Consultant Manchester

A company’s brand is vitally important so that your prospects and customers can differentiate your company from its competitors. It’s a statement of who you are as a business, what makes you different from your rivals and why customers should choose you as opposed to somebody else. Successful brands are like well-known celebrities; they are unique, have a distinct identity and a consistent tone of voice – they’re a presence that we instantly recognise!

A brand is more than a logo

A brand is so much more than just a logo; it’s a marker to the experience that a brand offers. Together with the brand factors, the name, colour, typeface and positioning, a logo serves to position and validate the brand.

As an established brand development consultant based in Manchester, I can help you to successfully develop your brand so that it leaves a permanent mark in the conscious thoughts and minds of the consumer.

Here are just some of the reasons why you need to develop a brand for your business:

• To promote an organisation, service or product
• To attract customers, staff and investors
• To relaunch an established organisation, service or product
• To promote a new position or ownership

Establish your big idea

A major part of our brand development work is to consider the ethos and values of your business and to ensure that all creative work is produced in line with these values.

As your brand development consultant, I will work with you to establish your big idea and create a brand identity that will help your business to grow. Together we will pair our creative and strategic minds to come up with a brand identity that’s utterly convincing and a true reflection of who you are and the values of your business.

With a clear brand proposition and consistent communication, I can help you to develop a concise and compelling message that effectively communicates why your target audience should buy from you and not for your competitors! I can help you to develop your brand and produce brand guidelines that ensure your brand delivers the correct message and secures buy in from your customers, both current and potential.